![]() ![]() It was released on the Internet and later made it to the album. Two attempts later on by name mixers to 'properly' mix the track came to nothing, with everyone involved deciding that Robopop's rough mix had the magic. It was such a heartfelt and real piece of music, that I felt sure that people would connect with it right away.” I knew right away that it was a pretty epic piece of work and that it would put her on the map and define her as an artist. He immediately realised he'd found a signature sound: "I remember coming home that night and telling my girlfriend that this was going to be a defining track for Lana. Their contribution consisted of a serendipitous two-day romp through Cubase, Pro Tools, Ableton Live, IK's Miroslav Philharmonik Orchestra and various dance music sample CDs, culminating in Omelio laying down the track's electronic and orchestral arrangements in one inspired six-hour late-night session. 'Video Games', the song that started it all, was co-written by Del Rey and Justin Parker, and was arranged, played and produced by Robopop, a then-unknown production duo consisting of Daniel Omelio and Brandon Lowry. Critics were divided as to the album's merits, but it has sold in large numbers, debuting at number one in the UK, Germany, and a handful of other countries, and at number two in the US. Notwithstanding the fact that Del Rey had co-written all the songs on the album, there were accusations of her being manufactured, criticism of her voice, her lyrics, her change of name from Lizzy Grant, and of her live performances. However, Del Rey encountered a backlash even before Interscope released her major-label debut album Born To Die at the end of January. ![]() Del Rey was duly signed by Interscope, which released 'Video Games' officially in October and saw it climb to the top 10 in the UK and half a dozen other European countries. Orchestral arrangements and otherworldly electronic sounds frame Del Rey's lost-love lyrics and bleak delivery, while the song's atmospheric and grainy video, cut together by the singer, perfectly complemented the whole high-art-meets-low-art vibe. Released on the Internet in June 2011, Lana Del Rey's breakthrough hit 'Video Games' became an online sensation. Lana Del Rey has topped charts worldwide with her signature retro sound - and it all started with a demo that became a viral hit.ĭaniel Omelio, current owner of the Robopop name. ![]()
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